Could your data dashboard be missing a crucial element?
by Mich Martins, CEO: MWare & Gustav Piater, Sales & Marketing Director at AIGS
Dashboards have been the darling of the data analytics industry for a while, but they’re failing businesses.
Consider this: Now, more than ever, people are fixated on data. Spikes, hotspots, new infections, deaths, recoveries…
The world is starting to understand the role that data plays in making critical decisions. Because everyone knows what happens next if we don’t flatten the COVID-19 curve: we could lose a loved one, our jobs, even our lives.
What really matters behind the COVID-19 data is not so much the numbers as it is the narrative of fear, uncertainty, and hope. But knowing the numbers helps us to plan a better response – and shape how South Africa’s coronavirus story plays out.
This is how enterprise resource planning (ERP) businesses need to start thinking about their data. Yes, the numbers are crucial. But what do they mean? What’s the narrative behind them that will drive change in your business?
Hint: You won’t find it in your dashboard.
Death to dashboards?
Not necessarily. Dashboards are great for visually representing data, which is crucial since 90% of information processed by the brain is visual. But data without meaning – as it’s presented in dashboards – is often misinterpreted, leading to poor decisions.
Dashboards on their own are limiting because the insights they present, while nice to look at, lack context and are rarely actionable. They’re unnecessarily complex and fail to help the wider business – not just the data scientists – fully understand what’s happening.
This is problematic, since data is only effective if it’s heard, remembered, and acted on.
What’s missing? Human interpretation (not to be confused with human bias), emotion, and narrative.
Get your story straight
People relate to stories. They stir up emotion and emotion gets us to act.
When you illustrate your data with stories, you bridge the gap between emotion and logic. You remove ambiguity by giving context and weight to your data beyond the figures. And you make it easy for your target audience to make a decision and take action. Combine this with powerful data visuals and watch the magic unfold.
How do you build a narrative around the insight you want to convey?
Here are some tips:
Bottom line? Stories get to the ‘why’ faster, so you can be confidently led by your data.
Empower your people with an agile, dynamic, and easy-to-use business intelligence solution that’s fun to play around with and awakens the storyteller in each of them.
For more information contact MWare now, click here.