Business Process Management (BPM) – Your First BPM Process Part 1 of 3 – Fast, Measurable, and Communicative!

The life or death of a new BPM project depends on the success of the pilot project, which in turn depends on choosing the right first process Because BPM projects involve profound cultural change, pilot projects should deliver the following results:
- Quick – to gain management approval for wider roll-out.
- Measurable – to justify further investments.
- Communicable – to trigger widespread user adoption.
- Workable - to enable the benefits to be felt across teams, departments, and processes.
Start small and start in the right place. Productivity, control, competitiveness, and all of these can be achieved with BPM with relatively low investment and short adoption times. However, even BPM projects that follow this motto will succeed or fail depending on the starting point they choose, the first process.
Your BPM pilot project is the initial proof point for the entire BPM program. If you choose the wrong process for your first project, you'll let yourself down. The following key points will help you identify the first process (or set of processes) and build consensus, reducing the risk of failure.
The Big Misunderstanding About BPM.
All pilot projects have a mountain to climb in terms of demonstrating the potential of the "bigger picture." BPM pilots, on the other hand, face some particularly difficult conceptual challenges. Despite numerous BPM success stories in the three decades since the term "Business Process Management" was coined, the discipline remains clouded by confusion and doubt.
So, where do these misunderstandings come from? One reason for this is that BPM is still viewed as a technology tool. BPM is concerned with culture. It is about changing people's perspectives on their work. It is about instilling in an organisation a culture that values continuous improvement and monitoring, that makes people more efficient than they are, that encourages them to make things simpler, faster, and better. It is about fundamentally altering an organization's working methods.
The first BPM project's critical short-term goal is to establish a BPM culture position. As a result, it must be designed to overcome the three common barriers that can stymie downstream projects:
- Short attention span of sceptical stakeholders.
- Lack of further sponsorship beyond the pilot.
- Insufficient user adoption of the first process.
The first step in overcoming those barriers is to understand your audience: the judges, the people who will give your BPM pilot a thumbs up or down after it is completed.
The Two Key Audiences of BPM.
An enterprise-wide BPM initiative's success is about more than just impressing its sponsors. It is also critical to persuade two equally important audiences: senior management and employees. The significance of obtaining approval from the upper echelons of management is obvious; as with any other project, they will either fund future stages of the program or kill it.
As a result, a highly visible pilot process with a good set of clearly defined KPIs (Key Performance Indicators) has a better chance of success than a process that is off the radar of top management or that cannot be easily measured and quantified. From this vantage point, an ideal candidate could be a process that, on the surface, appears to promise significant operational cost savings. For example, a process where ROI (Return on Investment) can be easily demonstrated. However, don't be fooled by processes that only focus on direct cost savings; they may necessitate time-consuming organisational changes.
Because newbie BPM sponsors have a short attention span, your pilot project may miss the opportunity window. As a result, in addition to hard cash savings, you should consider other KPIs when selecting your first process. Consider those that improve cash flow (e.g., through faster payable's collection or a reduction in capital frozen in stocks) or soft measures (e.g., complaint resolution time or customer satisfaction), which will translate into increased revenues or lower costs indirectly.
Employee buy-in is not always obvious and is frequently overlooked. However, BPM is not something that senior management can simply "implement." BPM represents a cultural shift: it must be adopted rather than imposed. Did anyone roll out iPhone's or Facebook? Improving a business process must provide so many benefits to all its actors, so quickly and so easily, that it catches on and becomes something people want to be a part of.
A BPM solution with no users is worthless, which is why the first business process should ensure strong user adoption. And what is the best way to achieve this lofty goal? By tackling a process that many employees find difficult. Find processes that address their well-known pain points or make them faster or more productive, and they will fall back in love with BPM. The satisfaction and enthusiasm of these early adopters will convert them into supporters of future projects, launching the larger BPM initiative.
Aside from the two primary audiences mentioned above, your first process may be visible to third-party parties such as customers or providers. Their involvement in a BPM project can significantly increase the project's impact and benefits, but it may come at a cost: more decision-makers, more users to educate, and potentially more contractual obligations all add complexity to the project.
Such additional burden contradicts the pilot's core purpose of demonstrating rapid results, which is why we recommend that you avoid external audiences in your first BPM project and instead focus on an internal process. Isn't this a squandered opportunity? Is customer and provider acceptance and satisfaction unimportant? Yes, but not at this stage. Continuous management support and increased staff adoption are what keep BPM program moving. This will provide the spark you need to kick-start your BPM project and light the fire for your BPM program's long-term success. Senior management (e.g., through increased sales or reduced procurement costs) and employees are just two of the areas that will benefit later (e.g., via reduced pain with customer complaints or supplier litigation).
Summary of the key audiences’ needs. The BPM pilot process should be:
- Quick to implement.
- Measurable via clear KPIs.
- Highly visible to management and staff.
- Solving your employees’ pain points.
- Focused on the internal audiences.
With a good understanding of the BPM pilot audiences, the next step is to categorise the process areas and focus on those with the best chances of success.
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