“MobiWork is a very powerful tool straight out of the box. It is user-friendly and has exceeded our customisation needs. We intend to expand all of our operations and sales aspects to MobiWork.”
– Ian Jones, Financial Manager of Logico Unlimited
Managing a team and company resources effectively is tough; keeping customers happy even moreso. In the logistics industry these challenging tasks become nearly impossible without the ability to track your team in the field in real-time. You need the right solution to simplify and streamline day to day operations. For Logico Unlimited this solution was the MobiWork® Mobile Workforce Solutions mobile and cloud-based software system.
This is their story…
Logico Unlimited started in 2003 and is headquartered in Matsapha, Swaziland, with nearly 400 employees. It is the largest Fast Moving Consumer Goods (FMCG) sales and distribution business in Swaziland. The company distributes thousands of goods from leading national and international suppliers. Logico’s services include field sales, field marketing, warehousing, primary and secondary distribution, reverse logistics, and much more. They have forty suppliers, multiple warehouses and distribution centres across Swaziland, as well as a fleet of “cash vans” that deliver and sell products right in the field. As Swaziland’s economic growth continues, Logico Unlimited strives to increase the supply chain’s visibility and scale their business without increasing costs while also making use of sustainable resources.
As a leading company in Swaziland, Logico wanted to connect its partners, employees in the field, and their customers in real-time. Tracking employees, inventory, and sales orders were a priority so they could implement new strategies in their fast-moving and ever-changing market. Prior to MobiWork, they were using an older system that was slow and didn’t work offline, which caused multiple delays and issues for the entire organization. The Logico field sales team has an extremely busy deadline-driven schedules. They are constantly moving from one end of the city or state to the other. This schedule made it difficult to keep track of sales’ activity. In addition, Logico was also struggling with a lack of visibility within territories, distributors, field sales teams, and customers.
With nearly 11,000 work orders processed per year, Logico Unlimited need to capture a lot of information. They therefore needed a solution that allowed customisable statuses, fields, and was also able to capture large volumes of data for customer history, customer information, as well as product information, such as pictures, notes, and PDFs.
The management team realised that the team needed a solution that would consolidate their systems and processes, a system that also had customisation, offline mode and visibility capabilities.
Logico Unlimited found MobiWork to be incredibly adaptable to fit their customisable requirements. After implementation, they found that the administration, management, and field sales team were easily trained and highly satisfied with MobiWork. Their customers loved that they received emails with the product information ready in a PDF form.
Using the MobiWork analytic dashboard, the admin team was also able to identify and isolate problems faster. After using MobiWork, Ian Jones, the Financial Manager of Logico Unlimited, saw a 100% potential gain in productivity, as there were major improvements in their sales processes and operations.
“Thanks to MobiWork, our operations are running smoothly and we can invoice instantly in the field or office. We’ve also saved 50% in paper costs alone this year. We’ve seen a revenue growth rate of 20% across our business. MobiWork has given us a new level of visibility in the field, and I am confident it will allow us to scale in Swaziland’s growing market,” comments Ian Jones, Financial Manager at Logico.
MWare’s CEO Mich Martins believes that MobiWork has the ability to help any company with employees in the field improve visibility and productivity. “All of our MobiWork customers wish they had gone this route earlier because this system is just so simple and convenient to use. Logistico’s results are great examples of how drastically MobiWork can help improve efficiency and growth,” he says.
MWare’s range of services and solutions are not only available in Southern Africa but the company has numerous clients in Canada, United States of America and United Arab Emirates too.
Read more about this and other success stories on the MobiWork Website and by viewing this pdf about the YLogico Field Sales Growth success story.